Pop-up Store, also can be installed “fast”

What is the most popular offline promotion way? Of course, it’s a Pop-up Store!

Since 2017, the Pop-up Store promotion has sprung up and detonated the entire market in an instant. After that, the term “Pop-up Store” quickly entered the public’s field of vision. Subsequently, “Pop-up Store” sprung up in the marketing activities of major brands.

Compared with traditional stores, Pop-up Stores have lower operating costs. It can be a way to contact customers when a niche brand is started, it can be a market probe before a mature brand enters a new market, or it can be a transition plan when the store is reinstalled.

In the new retail era, online and offline competition is becoming more and more intense, and those who win customers would win the market.

However, offline stores will inevitably encounter store refurbishment during operation. How to avoid being affected the sales performance of core stores during the refurbishment period? Undoubtedly, the “Pop-up Store” could provide a shortcut for the brand.

Under Armour (hereinafter referred to as UA), a well-known American sports brand that has been adhering to the concept of fearless innovation and beyond imagination, its Pop-up Store was open at Taikoo Hui, Guangzhou in August. This is a big action of the UA market.

UA has always advocated the concept of “making athletes better in a better world”, committed to innovation, and protecting the earth’s homeland in a reasonable, effective and sustainable way. As a long-term partner of UA, Candex is responsible for making this project with enthusiasm.

The overall appearance of the UA Guangzhou Taikoo Hui Pop-up Store is simple and elegant, and the frame of the Pop-up Store uses the latest Bravo™ modular construction system of Candex.

The system adopts an aluminum alloy profile frame, through its unique locking mechanism, it can realize quick installation without tools, convenient disassembly and assembly, and is suitable for shopping malls and other environments (most shopping malls only have one night to set up).

The 100% recyclable Bravo™ system is in full compliance with the new trend of green environmental protection. Due to its reusability and small packaging volume, it can meet the needs of multiple activities and reduce operating costs.

At present, the Bravo™ modular construction system has obtained Chinese Utility Model Patents.